Cats have a knack for capturing hearts and providing endless comfort, companionship, and quirky entertainment. Nothing beats the gentle purr of a happy feline curled up beside you at the end of a busy day, nor the pride of watching them thrive in their unique routines. For those who share life with cats, giving them the best – from nutrition to toys and comfy resting spots – isn’t just about care, it’s an act of love.
A diverse array of cat products has surfaced over the past decade, each aiming to support feline health, happiness, and enrichment. With so many options, the challenge isn’t whether to indulge your cat, but rather, how to ensure you’re choosing the right supplies. Consider this a friendly guide to taking the confusion out of the process, so the focus remains on your furry companion’s wellbeing.
Nutrition: Building Blocks for a Thriving Cat
One of the first decisions most cat guardians face involves food. Navigating the shelves stacked with tins, kibble, freeze-dried bites, and even raw meal options can seem daunting. Yet, the foundation of any cat's health rests on a complete and balanced diet.
When searching for cat foods, there are a few factors that stand out as non-negotiable:
● Quality ingredients: Look for real meat or fish as the first ingredient, minimal fillers, and an absence of artificial colours or flavours.
● Proper life stage formulas: Kittens, adults, and seniors have different needs.
● Special dietary needs: From sensitive stomachs to urinary health and weight management, targeted formulas can make a real difference.
Australian brands, both long-standing and emerging, have refined their recipes to suit local tastes and preferences. At 77Paws, all curated food products are thoroughly vetted, so you can trust what ends up in your cat’s bowl is nutritious, palatable, and safe.

Accessories: Combining Function and Style
Cat accessories have moved far beyond the basics. These days, collars, harnesses, beds, and bowls don’t just serve a function; they’re designed with both comfort and aesthetics in mind. Every household is unique, and personal style can extend to a cat’s belongings too.
Here are some essentials that no feline household should be without:
- Sturdy, non-tip bowls for water and meals
- Soft and supportive beds
- Adjustable collars with safety releases
- Harnesses for safe outdoor adventures
- Litter boxes that suit both your cat's preferences and your home's layout
- Travel carriers for visits or moving house
Investing in products that balance durability, comfort, and style ensures your cat’s environment is as inviting as your own. The team at 77Paws invests time in sourcing items designed not only for longevity but with an eye on modern trends.
Playtime and Mental Stimulation: More Than Just a Game
A bored cat is more likely to fall into unwanted behaviours, or simply become lethargic and disengaged. Their predatory instincts, natural curiosity, and love of activity all mean that play and enrichment are essential.
Choosing toys goes well beyond just entertaining your cat. High-quality toys can encourage physical activity, mental workout, and provide an outlet for hunting behaviour. The right toy can be transformative for both indoor and outdoor pets.
Some favourites that continue to please local cats include:
● Feather wands and teaser toys
● Interactive puzzle feeders
● Catnip-stuffed plushies
● Balls and rolling toys
● Track-based games
Rotating toys keeps daily play fresh and exciting, so consider building a ‘toy box’ with a mix of different types and textures. The range across Australian pet supply stores is broad, but 77Paws has narrowed down selections to those that are safe, durable, and, importantly, loved by real cats.
Table – Popular Toy Types and Their Benefits
Toy Type |
Key Benefit |
Recommended For |
Wand/Teaser Toys |
Interactive play & bonding |
All ages |
Puzzle Feeders |
Mental stimulation |
Indoor cats |
Catnip Toys |
Stress relief |
Adults & seniors |
Rolling Balls |
Physical exercise |
Kittens & young cats |
Track Toys |
Solo play |
Independent cats |
Health and Wellbeing: Don’t Forget the Details
Alongside diet and exercise, the finer points of daily care can have significant effects on a cat’s quality of life. Grooming, for example, goes far beyond keeping fur tidy – regular brushing helps reduce shedding, prevent mats, and provides skin stimulation.
Dental health is often an overlooked area, yet it’s as important for cats as for humans. Teeth cleaning products, dental treats, and specially formulated foods can all play a role in reducing tartar build-up and strengthening gums.
Another aspect that deserves attention is parasite prevention. Flea and worming treatments, carefully selected for safety and efficacy, are non-negotiable parts of pet care plans. The team at 77Paws is always happy to advise on the safest and most effective products for your household.
Litter and Hygiene: Keeping It Fresh
No one wants a smelly, messy cat corner. The reality is litter tray hygiene impacts both your living space and your cat’s comfort. Advances in this realm have led to clever clumping litters, odour-control crystals, and environmentally friendly options made from recycled materials or natural fibres.
Here are some tips for a tidy, odour-free litter zone:
● Scoop daily and fully change litter as directed
● Use a tray large enough for your cat to move comfortably
● Place trays in quiet, low-traffic areas
● Consider litter mats to trap stray granules
Automatic, self-cleaning boxes have become less of a novelty and more of a staple for many multiple-cat households, freeing up time and ensuring consistency. At 77Paws, the focus is always on products that genuinely improve both pet and owner experience.
Fashion and Identification: Personality Meets Safety
Cats often have distinct personalities, and their accessories can be an expression of that. From snazzy bandanas and bowties to elegant engraved tags, there’s a growing trend in personalised pet fashion.
Of course, tags are far from superficial—they are essential for quick identification if a cat wanders. Microchipping is critical, but a visible collar and tag still act as first line of contact.
The accessory section at 77Paws is curated with this balance in mind. Every collar sits comfortably, is breakaway for safety, and tags come in a variety of finishes and customisation options.
Shopping Online: Convenience Meets Confidence
Australian pet guardians increasingly look for two things: top-quality products and a straightforward shopping experience. That’s the ethos driving 77Paws, where every product reflects a combination of reliability, innovation, and value. Orders are shipped quickly across Australia, with attentive customer service available for queries, advice, or special requests.
Some of the key benefits noticed by shoppers:
● Expert curation: No more sifting through endless options. Each product is chosen by people who understand pets.
● Fast shipping: Essentials arrive when you need them, not two weeks later.
● Competitive pricing: Quality and cost-effectiveness don't have to be mutually exclusive.
● Local insight: Products resonate with Australian conditions, climate, and the quirks of local cats.
For those who like to go the extra mile, gift boxes, subscription packs, and exclusive seasonal collections add a twist to the usual pet supply routine.
Supporting Local, Caring Global
77Paws began in Sydney, but its purpose resonates through communities up and down the country. Shopping at an Australian pet supply business is a way to keep money local, support animal charities, and encourage higher welfare standards for pets.
Conversations don’t end at checkout, either. The community around 77Paws features stories from real pet families, advice columns, charity drives, and expert Q&As. Cat parents can tap into knowledge, swap anecdotes, and feel understood by a team who truly puts pets first.
Every Cat’s Lifestyle is Unique
No two cats are exactly alike. Whether your companion is an indoor lap cat, a garden explorer, or an active young kitten, each new phase in their life will call for fresh challenges, new toys, modifications in diet, and even the occasional fashion update.
Cat guardians find joy in learning what makes their companion tick: their favourite naps spots, their preferred treats, the toy they never tire of, or the best way to calm them during thunderstorms. Having a go-to destination where all these needs are met saves time and gives peace of mind.
Building a toolkit of cat products tailored to your household isn’t about keeping up to date with trends; it’s an affirmation of the love and dedication every cat deserves. Whether it’s a simple scratching post or the latest in automated feeders, each thoughtful choice is a brick in the foundation of a long, rewarding friendship.
The choices are plenty, but the answer is always the same: a happy, healthy cat is a happy home.