GURU
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GURU Pet Company is a U.S.-based dog toy brand focused on creating innovative toys that challenge dogs’ minds, engage their natural instincts, and encourage healthy play. Founded by pet industry veterans Amy and JJ Stone, GURU combines durable materials with enrichment-focused designs to keep dogs busy, happy, and mentally stimulated.
Known for its “Simple Innovation for Challenging Play” philosophy, GURU develops interactive chew, fetch, puzzle, and treat-dispensing toys using custom materials like ChewPro™ and Chew Perfect™ for long-lasting durability and safety.